i found this great video clip about Paul Rand so heres the link because i wasn't able to copy it onto my blog. Please watch. its fab.

http://www.imaginaryforces.com/featured/3/415

Project Info:

For Paul Rand's posthumous induction into The One Club's Hall of Fame for 2007, we created a short film, combining original animation with a videotaped interview of Rand himself, that encapsulated his unique and timeless contribution to the design community.

brand names and logos

i love this video...just made up of logos and brand characters which looks great. shows how iconic, recognizable therefore important good designing and advertising can be.